Saturday, December 12, 2009
Blog Disclosure policy
According to the new FTC guidelines that are buzzing through cyberspace all of us bloggers that place an ad on our posts, pages, and what not need to put up a “Blog disclosure policy.”
These guidelines were set on October 5th 2009 and are to begin to take effect on December 1st 2009.
You can read all about the guidelines here. It’s a PDF file, just sooo’s ya know.
This includes doing reviews, selling products, placing paid links and any other advertising as well. This also includes Twitter and Facebook accounts too! So – with that being said -
1. Whenever you read my blog and I have placed a product link on it you can feel good knowing that if you click on that link – I will be making a few pennies because you clicked on the link!
2. If you see a tweet from me and it contains a link to any sales on products – I will again be making money off of it. (a penny or two)
3. Whenever I place product links on my site for you to click on – you can rest easy knowing I really like the product and or company/sponser I am advertising for.
In SOME cases I will add a link because advertisers have come to me asking that I link up to them - in which case I will be upfront in telling you that I have not tried the product but like them enough to place an ad.
So, although this site does indeed contain paid ads (I get paid if you click on them) – I won’t link to just anybody. I am very picky when it comes to products. It has to be a company I use and or buy from or otherwise like enough to want to give them a try.
4. Also, if I ever receive free goods to try, services, money for posting a review from the companies/sponsers that I advertise for or a new company I advertise for in the future you – (my awesome readers) will know full well all about it upfront in my post.
I will always be honest and never deceptive with any of my advertisers or to my readers. It’s not the way I roll.
With that being said – The FTC can impose an $11,000 fine on you if you do not put a disclosure on your blog! So…. what are you all waiting for?
Go add a disclosure! It doesn't hurt - and will save your ass in the future!
Posts
3 comments:
Dear Sexy,
December 12, 2009 8:06 PMDo I need to disclose anything? No one pays me licking or clicking.
FTC has a looooooong way to go clearing up deceptive advertisements.
Maybe I should start a blog on that subject.
Kisses,
-Amy
Amy - I agree. The FTC should have done something a long time ago.
December 13, 2009 12:47 PMIf you do not have any ads on your site or do not do any reviews for toys or anything, you should be fine. The guidelines are VERY broad so it leaves us bloggers up in arms, ya know?
Dear Sexy,
December 14, 2009 8:47 AMI have noticed that laws in general are made broad and vague ON PURPOSE and enforced selectively so that they can have their cake and eat it, too. Who are 'they'? - not you nor I. Am I the only person who noticed that?
Kisses,
-Amy
Post a Comment